HQhair.com

An already-successful e-commerce site, with mentions in the Evening Standard, Daily Express, Heat and a whole host of beauty and fashion magazines, HQhair.com was ripe for a makeover itself in 2002. The retail concept had matured, the user base was far larger than ever envisaged and the order and stocktaking process was in need of an overhaul. And that's where we came in…

One of the key advantages we have over some of our competitors is that we're able to provide advanced bespoke programming and design services alongside the standard dotEditor product range. So our first task was to agree a new creative design approach from a range of ideas we presented to the client.

Then we built the e-commerce and stocktaking engine as a totally bespoke plugin. This was based around the client's exact specifications - both new ideas and existing concepts that they wanted to keep. It's almost fully automatic - the 'human time' spent processing orders is absolutely minimal, and includes order picking, label printing, a discount scheme, tracking, a membership system and much much more.

All this was complete with the addition of dotEditor. In a market so scornful of yesterday's news as the hair fashion industry, it was key that the site could be kept updated at the mere drop of a fabulously impractical hat.